This present study seeks to determine how customers assess trustworthiness when they shop in online. The study is based on primary data. For gathering primary data for the study, survey method has been used and a semi-structured questionnaire has been developed to investigate the online...

Bangladesh is a densely populated country of the world. More than 170 million people live in this country. Mobile banking is a very important and new phenomenon in Bangladesh. In recent years, mobile banking has got highest importance by the customers in the country as it provides immense scope...

In recent years, hotel business became an important business in Bangladesh due to substantial increase of customers in this industry. The reasons can be attributed by the increase in health consciousness and social responsiveness of the customers. But the industry is not in a position to fulfill...

The tremendous increase of the use of mobile phones in Bangladesh by the young users has expanded the cellular phones market that has also attracted the attention of the foreign investors. This article attempts to investigate underlying sets of consumer motives for using cellular phones in...

This paper tests Aaker and Keller's (1990) brand extension model that has been designed and tested in a series of developed economies to see if it applies to Bangladesh, a developing country. A questionnaire was developed using similar rating scales to those used b Aaker and Keller. The...

The growth of online shopping is increasing at a rapid rate in Malaysia by replacing traditional store shopping habit of the substantial number of consumers. The purpose of the research is to investigate the factors that are influencing consumer's online shopping intention in Malaysia. This...