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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

Persistent link: https://www.econbiz.de/10012814657

Exploring the drivers of brand loyalty in a digitized world

Khattak, Toobah Sharif; Billah, Usamah Iyyaz - In: The Lahore journal of business 10 (2022) 2, pp. 109-140

Persistent link: https://www.econbiz.de/10014280614

The relationship between ownership and possession : observations from the context of digital virtual goods

Watkins, Rebecca D.; Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 44-70

Persistent link: https://www.econbiz.de/10011438585

Consumer perceptions of (cross-border) ecommerce in the EU Digital Single Market

Cardona, Mélisande; Duch-Brown, Néstor; Martens, Bertin - 2015

This report presents empirical evidence about the obstacles that European consumers face when trying to buy online goods and services in other EU Member States. It relies on data from a consumer survey carried out in February-March 2015 in the EU28. By comparing named websites with respondents'...

Persistent link: https://www.econbiz.de/10011980169