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Interacting user-generated content technologies : how questions and answers affect consumer reviews
Banerjee, Shrabastee; Dellarocas, Chrysanthos; Zervas, … - In: Journal of marketing research 58 (2021) 4, pp. 742-761
Persistent link: https://www.econbiz.de/10012593940
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Content preparation for cross-cultural e-commerce for American and Chinese online consumers
Liao, Huafei - 2008
Persistent link: https://www.econbiz.de/10003857162
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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
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The effects of content ephemerality on information processing
Barnea, Uri; Meyer, Robert J.; Nave, Gideon - In: Journal of marketing research 60 (2023) 4, pp. 750-766
Persistent link: https://www.econbiz.de/10014322194
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Personalizing the web content on user perceptual preferences
Tsianos, Nikos; Germanakos, Panagiotis; Lekkas, Zacharias; … - In: I-MEDIA '07, I-SEMANTICS '07 : International …, (pp. 126-135). 2007
This paper introduces a new model of personalized usage of the internet that is based on technologies of user … representation, artificial intelligence and semantic augmentation of the content. By taking advantage of internet’s unprecedented …
Persistent link: https://www.econbiz.de/10009504310
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Personalizing the web content on user perceptual preferences
Tsianos, Nikos; Germanakos, Panagiotis; Lekkas, Zacharias; … - In: I-MEDIA '07, I-SEMANTICS '07 : International …, (pp. 126-135). 2007
Persistent link: https://www.econbiz.de/10009504330
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Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-Dialogdaten
Decker, Reinhold; Scholz, Sören W. - 2007
Persistent link: https://www.econbiz.de/10003652552
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Käuferverhalten bei legalen Musikdownloads : Auswahlverhalten, Qualitätsbeurteilung und Kundenbindung
Schwenkert, Ferdinand Emanuel - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354638
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Piraterie in der Filmindustrie : eine Analyse der Gründe für Filmpiraterie und deren Auswirkungen auf das Konsumverhalten
Dördrechter, Nikolai - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003383958