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21
Journal of Islamic marketing : JIMA
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Gabler Edition Wissenschaft
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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International journal of islamic marketing and branding
9
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7
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7
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The connected customer : the changing nature of consumer and business markets
7
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6
European journal of marketing : EJM
6
Marketing intelligence & planning
6
Routledge interpretive marketing research
6
Routledge studies in marketing
6
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6
AMA educators' proceedings
5
Asia Pacific journal of marketing and logistics
5
Business horizons
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5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing and consumer psychology series
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Journal of fashion marketing and management
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ECONIS (ZBW)
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1
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Einstellung des Verbrauchers zum Marketing
1992
Persistent link: https://www.econbiz.de/10000839542
Saved in:
3
Individual Marketing : Wege zum neuen Konsumenten
Beyering, Lutz
-
1987
Persistent link: https://www.econbiz.de/10000742807
Saved in:
4
Handling, marketing and consumption of aquaculture products in China : report of a study tour in China (14 - 30 Sept. 1982)
1983
Persistent link: https://www.econbiz.de/10000722194
Saved in:
5
Modern marketing
Hoffmann, Istvánné
-
1990
Persistent link: https://www.econbiz.de/10000813946
Saved in:
6
Produkt- und Ladengestaltung im Seniorenmarkt : ein verhaltenswissenschaftlicher Ansatz
Meyer-Hentschel, Hanne
-
1990
Persistent link: https://www.econbiz.de/10000817089
Saved in:
7
Der Stellenwert von Marktsignalen bei Qualitätsunsicherheit der Konsumenten : Ansatzpunkte aus der Informationsökonomie für einen gezielteren Einsatz der Marketinginstrumente
Tolle, Elisabeth
-
1990
Persistent link: https://www.econbiz.de/10000877457
Saved in:
8
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
9
Sonderangebotspolitik im Lebensmittel-Einzelhandel : eine empirische Analyse der Wirkungseffekte von Sonderangeboten auf der Grundlage von Scanner-Daten
Schmalen, Helmut
;
Pechtl, Hans
;
Schweitzer, Walter
-
1996
Persistent link: https://www.econbiz.de/10000554262
Saved in:
10
The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M.
-
1973
Persistent link: https://www.econbiz.de/10000556695
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