The people motivators : consumer and sales incentives in modern marketing
Year of publication: |
1973
|
---|---|
Authors: | Turner, Howard M. |
Publisher: |
New York, NY [u.a.] : McGraw-Hill |
Subject: | Marktforschung | Verbraucher | Vereinigte Staaten | Absatzpolitik | Konsumentenverhalten | Consumer behaviour | Motivation | Leistungsanreiz | Performance incentive | Marketing | Verkauf | Selling | Anreiz | Incentives |
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