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Understanding the consumer : a European perspective
Dubois, Bernard - 2000
Persistent link: https://www.econbiz.de/10001490759
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Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001629393
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Prestige brands or luxury brands? An exploratory inquiry on consumer perceptions
Dubois, Bernard; Szellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001687929
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How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003279938
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The consumer in the age of coronavirus
Kotler, Philip - In: Journal of creating value 6 (2020) 1, pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
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Consumer neuroscience
Cerf, Moran (ed.); Garcia-Garcia, Manuel (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011636294
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The Asian apocalypse : crisis marketing for consumers and business
Ang, Swee Hoon; Siew Meng Leong; Kotler, Philip - In: Best practices in international marketing, (pp. 40-60). 2002
Persistent link: https://www.econbiz.de/10001680880
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Social marketing : behavior change for good
Lee, Nancy R.; Kotler, Philip; Colehour, Julie - 2024 - Seventh edition
Persistent link: https://www.econbiz.de/10014414152
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip; Opresnik, Marc Oliver - 2020 - Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348