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Consumer behaviour
Wettbewerb
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Competition
33,443
Marketing
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Theorie
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Theory
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Spieltheorie
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Septianto, Felix
19
Gierl, Heribert
16
Eisend, Martin
15
Eliaz, Kfir
15
Dahlén, Micael
12
Ghose, Anindya
12
Homburg, Christian
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Pelsmacker, Patrick de
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Wiedmann, Klaus-Peter
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Yoon, Sukki
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Matvos, Gregor
11
Seru, Amit
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Taylor, Charles Raymond
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Wu, Linwan
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10
Chan, Kara
10
Dens, Nathalie
10
Diehl, Sandra
10
Grewal, Dhruv
10
Jiang, Baojun
10
Rosengren, Sara
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Sheth, Jagdish N.
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Shleifer, Andrei
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Evans, Nathaniel J.
9
Müller, Holger
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Nair, Harikesh
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Sahni, Navdeep S.
9
Spiegler, Ran
9
Torres, Ivonne M.
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Anderson, Simon P.
8
Blundell, Richard W.
8
Crawford, Ian
8
De Giorgi, Giacomo
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Dodoo, Naa Amponsah
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Fischer, Greg
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Huber, Frank
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Hudders, Liselot
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Jayachandran, Seema
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Karle, Heiko
8
Mogaji, Emmanuel
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Springer Fachmedien Wiesbaden
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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INSEAD
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Axel-Springer-Verlag / Marketing Anzeigen
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Bain & Company <Boston, Mass.>
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Deutschland / Bundeswehr / Universität Hamburg
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European Marketing Academy
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Fördergesellschaft Marketing an der Universität Augsburg
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Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
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Hochschule für Wirtschaft und Politik
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IGI Global
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NetLibrary, Inc
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Peter Lang GmbH
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Technische Universität Braunschweig
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Verlag Dr. Kovač
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Weltwirtschaftsforum
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Allgemeiner Deutscher Automobil-Club
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
120
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
67
Journal of retailing and consumer services
66
Journal of promotion management : innovations in planning and applied research
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Psychology & marketing
47
Journal of advertising
42
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
39
Journal of advertising : official publication of the American Academy of Advertising
36
SpringerLink / Bücher
34
Journal of marketing research : JMR
33
European journal of marketing : EJM
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Working paper / National Bureau of Economic Research, Inc.
30
Discussion paper / Centre for Economic Policy Research
28
Journal of marketing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of Islamic marketing : JIMA
26
Journal of retailing
26
Asia Pacific journal of marketing and logistics
25
Marketing letters : a journal of research in marketing
25
NBER working paper series
25
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
NBER Working Paper
24
Marketing : ZFP ; journal of research and management
23
European journal of operational research : EJOR
22
International journal of industrial organization
22
The journal of consumer marketing
21
The journal of product & brand management
21
International journal of consumer studies
20
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of international consumer marketing
20
CESifo working papers
19
Gabler Edition Wissenschaft
19
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ECONIS (ZBW)
5,433
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1
Interbrand choice, strategy, and bilateral market power
Porter, Michael E.
-
1976
Persistent link: https://www.econbiz.de/10000051072
Saved in:
2
Random advertising and monopolistic price dispersion
Bester, Helmut
- In:
Journal of economics & management strategy : JEMS
3
(
1994
)
3
,
pp. 545-559
Persistent link: https://www.econbiz.de/10001174693
Saved in:
3
Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
4
Effects of quality and price appeals on consumers' internal reference prices and quality perceptions
Shirai, Miyuri
- In:
Modern economy
5
(
2014
)
8
,
pp. 831-840
Persistent link: https://www.econbiz.de/10011285053
Saved in:
5
Informative advertising and consumer search : evidence from a price transparency regulation in supermarkets
Ater, Itai
;
Rigbi, Oren
-
2018
Persistent link: https://www.econbiz.de/10012007650
Saved in:
6
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
7
Advertising expenditure and consumer prices
Rauch, Ferdinand
- In:
International journal of industrial organization
31
(
2013
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
Saved in:
8
The effects of prices, advertising, expenditures, and demographics on demand for nonalcoholic beverages
Okrent, Abigail M.
;
MacEwan, Joanna P.
- In:
Agricultural and resource economics review : ARER
43
(
2014
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10010367515
Saved in:
9
Advertising expenditure and consumer prices
Rauch, Ferdinand
-
2011
Persistent link: https://www.econbiz.de/10009298226
Saved in:
10
Location does matter : the effect of display locations of regular price and sale price on consumers' responses in comparative price advertising
Jang, Jung Min
;
Park, Eun Young
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1059-1085
Persistent link: https://www.econbiz.de/10012395642
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