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Place and certification cue usage with Canadian forest products
Paulin, Amanda; Nadeau, John; Dech, Jeffrey P. - In: The international review of retail, distribution and … 28 (2018) 2, pp. 190-205
Persistent link: https://www.econbiz.de/10011884117
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Marketing management of the territory in the aspect of the regional brand formation
Bondarenko, V. A.; Kalieva, O. M.; Pisareva, E. V. - In: European research studies 21 (2018) 2, pp. 72-78
Persistent link: https://www.econbiz.de/10012221008
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The impact of different touchpoints on brand consideration
Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
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How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo; Scheinbaum, Angeline Close; Li, Siyan; … - In: Journal of advertising 52 (2023) 1, pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
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Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas; Bhatt, Siddharth - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
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Defining event marketing as engagement-driven marketing communication
Setiawan, Romi; Wibisono, Dermawan; Purwanegara, … - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
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A guide to successful organic marketing initiatives
Schmid, Otto; Hamm, Ulrich; Richter, Toralf; Dahlke, Andrea - 2004
Persistent link: https://www.econbiz.de/10013443242
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364