Marketing management of the territory in the aspect of the regional brand formation
Year of publication: |
2018
|
---|---|
Authors: | Bondarenko, V. A. ; Kalieva, O. M. ; Pisareva, E. V. |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 21.2018, 2, Special 2, p. 72-78
|
Subject: | Brand | marketing management | territory | target audiences | internal consumers | external consumers | Regionalentwicklung | Regional development | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image |
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