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Leveraging the power of online social networks : a contingency approach
Yap, Sheau Fen Sheau; Lee, Christina Kwai Choi - In: Marketing intelligence & planning 32 (2014) 3, pp. 345-374
Persistent link: https://www.econbiz.de/10010380723
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Place identity and sustainable consumption : implications for social marketing
Lee, Christina Kwai Choi; Yap, Sheau-Fen; Levy, Deborah S. - In: Journal of strategic marketing 24 (2016) 7, pp. 578-593
Persistent link: https://www.econbiz.de/10011587746
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The role of regulatory focus and information in investment choice : some evidence using visual cues to frame regulatory focus
Soo Yeong Ewe; Gul, Ferdinand A.; Lee, Christina Kwai Choi - In: The journal of behavioral finance : a publication of … 19 (2018) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10012009630
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Corporate good deed and service failure : does being good lead to forgiveness?
Chia Yen Yang; Tjiptono, Fandy; Lee, Christina Kwai Choi; … - In: Journal of hospitality marketing & management 33 (2024) 8, pp. 1040-1070
Persistent link: https://www.econbiz.de/10015084025