Leveraging the power of online social networks : a contingency approach
Sheau Fen Sheau Yap; Christina Kwai Choi Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Yap, Sheau Fen Sheau ; Lee, Christina Kwai Choi |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 3, p. 345-374
|
| Subject: | Consumer behaviour | Electronic commerce | Personality | Consumer attitudes | Social Web | Social web | Großbritannien | United Kingdom | Konsumentenverhalten | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380723