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Do brand extensions affect consumer attitude : an empirical experience-with reference to Pakistani consumers
Abideen, Zain-ul; Latif, Abdul - In: The journal of applied business research 27 (2011) 2, pp. 19-36
Persistent link: https://www.econbiz.de/10008988884
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Forerunners and outcomes of brand loyalty : a study of young consumers in Pakistan
Raza, Aleem; Akram, Mubasher; Asif, Muhammad - In: The journal of business and economic studies 25 (2021) 2, pp. 29-45
The purpose of this study was to empirically examine the consolidative conceptual model which tests the effect of perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on positive WOM. The study adopted a quantitative...
Persistent link: https://www.econbiz.de/10012938842
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Role of Packaging and Labeling on Pakistani Consumers Purchase Decision
Ahmed, Rizwan - 2014
The objective of this study is to determine role of packaging and labeling on Pakistani consumer's Purchase decisions. The purpose of this research is to examine the essential factors, which are driving the success of a brand and how these factors motivate the consumers while he/she involves in...
Persistent link: https://www.econbiz.de/10013051565
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The Impact and Level of Cultural Values and Ethically-Minded Consumer Behavior on the Consumer-Based Brand Equity of Nestle : Evidence from Pakistani Cultural Context
Shah, Nazir Hussain; Khan, Hira; Alvi, Abdul Khaliq; … - 2021
-based brand equity. Nestle Pakistan Limited is taken as the case company to ascertain the consumer-based brand equity by deriving … areas of Pakistan as compared to urban areas. The correlation analysis reveals that overall Pakistani cultural values are … negatively associated and negatively correlated with the consumer-based brand equity of Nestle Pakistan Limited. The ethically …
Persistent link: https://www.econbiz.de/10013224138
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Linking Brand Engagement to Customer-Based Brand Equity and Role of Brand Experience, Brand Personality, and Brand Affect : A Case of Automobile Market of Pakistan
Farhat, Kashif - 2021
affect. The data was collected from 426 automobile customers in Pakistan through multistage cluster sampling technique. PLS …
Persistent link: https://www.econbiz.de/10013233249
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Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study
Saleem, Muhammad Abid; Zahra, Sadaf; Ismail, Hina - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 411-430
Persistent link: https://www.econbiz.de/10011593803
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Brand avoidance motivators stimulate to brand equity in the mediating role of brand hate : a case of smartphone industry of Pakistan
Abid, Rizwana; Khattak, Aamir - In: Inventi impact: retailing & consumer services (2018) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10012145761
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Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
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Ethics in advertising : exploring the telecommunication industry's employment of ethics in advertisements
Ahmed, Mohammad Ekhlaque; Khan, Marium Mateen - In: Inventi impact: service sector (2017) 3, pp. 132-143
Persistent link: https://www.econbiz.de/10011752726
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Consumer quality management for beverage food products : analyzing consumer' perceptions toward repurchase intention
Sharif, Shahbaz; Ur-Rehman, Shafique; Ahmad, Zeshan; … - In: The TQM journal : the international review of … 36 (2024) 2, pp. 431-459
Persistent link: https://www.econbiz.de/10014513343