Forerunners and outcomes of brand loyalty : a study of young consumers in Pakistan
Year of publication: |
2021
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Authors: | Raza, Aleem ; Akram, Mubasher ; Asif, Muhammad |
Published in: |
The journal of business and economic studies. - [Erscheinungsort nicht ermittelbar] : Northeast Business & Economic Association, ISSN 1063-343X, ZDB-ID 2070069-6. - Vol. 25.2021, 2, p. 29-45
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Subject: | perceived quality | brand awareness | perceived value | brand uniqueness | brand loyalty positive wom | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Pakistan | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Indien | India | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction |
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