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~subject:"Consumer behaviour"
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Consumer behaviour
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Absatzpolitik
15
Großbritannien
15
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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Book / Working Paper
5
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Mikroform
1
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English
5
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Clarke, James Harris
1
Hepner, Harry Walker
1
MacConaughy, David H.
1
Moult, William Hudson
1
Nicosia, Francesco M.
1
Wasson, Chester R.
1
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University of California at Berkeley
1
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Prentice-Hall behavioral sciences in business series
1
Prentice-Hall international series in management
1
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ECONIS (ZBW)
5
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Advertising : creative communication with consumers
Hepner, Harry Walker
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1964
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4 ed.
Persistent link: https://www.econbiz.de/10000674672
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2
Buying behavior and marketing decisions
Wasson, Chester R.
;
MacConaughy, David H.
-
1968
Persistent link: https://www.econbiz.de/10000570373
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3
Estimating consumer responsiveness to advertising repetition
Moult, William Hudson
-
1982
Persistent link: https://www.econbiz.de/10002511690
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4
Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris
-
1969
Persistent link: https://www.econbiz.de/10002004965
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5
Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M.
-
1966
Persistent link: https://www.econbiz.de/10000575188
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