Milk tea is a well-known beverage that has been popular since 2011. The study investigates the factors that affect the consumer’s loyalty wherein consumer satisfaction and service quality are involved. Including the designs, tastes of milk tea, right measurement of ingredients, quality...

In order to assess consumer preferences for milk and meat quality attributes, a study was carried out in two Second-Tier cities of Tamil Nadu. Personal interviews were done to collect the data from 160 respondents chosen through a multistage sampling procedure in each of the two cities selected...