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Consumer behaviour
Konsumentenverhalten
26
Satisfaction
12
Zufriedenheit
12
Brand
10
Markenartikel
10
Brand image
9
Markenimage
9
Emotion
8
Personality psychology
7
Persönlichkeitspsychologie
7
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6
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6
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6
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6
Time
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USA
6
United States
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6
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6
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Perception
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5
Behaviour
4
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4
Culture
4
Japan
4
Kultur
4
Kulturelle Identität
4
Marketing theory
4
Marketingtheorie
4
Nonprofit organization
4
Nonprofit-Organisation
4
Spain
4
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4
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26
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Aaker, Jennifer
26
Mogilner, Cassie
10
Fournier, Susan
4
Brasel, S. Adam
3
Garolera, Jordi
3
Benet-Martínez, Verónica
2
Drolet, Aimee
2
Etkin, Jordan
2
Evangelidis, Ioannis
2
Garbinsky, Emily N.
2
Griffin, Dale W.
2
Kamvar, Sepandar
2
Klesse, Anne-Kathrin
2
Vohs, Kathleen D.
2
Agrawal, Nidhi
1
Benet-Martinez, Verónica
1
Brasel, Adam
1
Drolet, Aimee L.
1
Griffin, Dale
1
Kamvar, Sepandar D.
1
Menon, Geeta
1
Pennington, Ginger L.
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Research paper series / Stanford Graduate School of Business
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Brand management ; Vol. 2
2
Working paper series / Center for Responsible Business, University of California
2
Cross-cultural and critical perspectives on brands
1
Journal of marketing research : JMR
1
Rock Center for Corporate Governance at Stanford University working paper series
1
Stanford University Graduate School of Business research paper
1
Working paper / Harvard Business School, Division of Research
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Recalling mixed emotions
Aaker, Jennifer
(
contributor
);
Drolet, Aimee L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003719296
Saved in:
2
Time will tell : the distant appeal of promotion and imminent appeal of prevention
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003732758
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789007
Saved in:
5
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003847353
Saved in:
6
"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
Saved in:
7
Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
-
2010
Persistent link: https://www.econbiz.de/10003955410
Saved in:
8
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Saved in:
9
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
10
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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