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Advertising and the character of English provincial department stores : c.1880-1914

Stobart, Jon - In: History of retailing and consumption 7 (2021) 1, pp. 98-114

Persistent link: https://www.econbiz.de/10012693764

Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805

Reed, Dinah - In: History of retailing and consumption 9 (2023) 1, pp. 19-37

Persistent link: https://www.econbiz.de/10014391869

The commodity culture of Victorian England : advertising and spectacle, 1851 - 1914

Richards, Thomas - 1991 - 1. publ.

Persistent link: https://www.econbiz.de/10013539627

The impact of consumer multi-homing on advertising markets and media competition

Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590

Persistent link: https://www.econbiz.de/10011855634

Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv

Grusell, Marie - 2008

Persistent link: https://www.econbiz.de/10003650364

Advertising and Newspaper Differentiation : On the Role of Readers' Advertising Taste

Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, … - 2009

Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising …

Persistent link: https://www.econbiz.de/10014026282

Personification in advertising : using a visual metaphor to trigger anthropomorphism

Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130

Persistent link: https://www.econbiz.de/10009009156

Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea

Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161

Persistent link: https://www.econbiz.de/10013177323

How retailers support consumers during the pandemic : Kaufland case study

Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189

focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising …

Persistent link: https://www.econbiz.de/10013170347

"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain

Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385

Persistent link: https://www.econbiz.de/10011849655

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