//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A gender portrayal of children...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
China
126,924
Gender
30,843
Geschlecht
27,296
Werbewirkung
8,006
Advertising effects
7,780
Internationale Wirtschaftsbeziehungen
7,714
International economic relations
7,622
Auslandsinvestition
7,334
Wirtschaftswachstum
7,324
USA
7,285
Foreign investment
7,243
Economic growth
7,141
United States
6,895
gender
6,631
Konsumentenverhalten
6,185
Weibliche Arbeitskräfte
6,014
Women workers
5,980
India
5,881
Indien
5,556
Lohnstruktur
4,996
Wage structure
4,943
Schätzung
4,680
Estimation
4,480
Welt
4,471
World
4,391
Women
4,353
Deutschland
4,049
Geschlechterdiskriminierung
4,031
Advertising
3,991
Gender discrimination
3,988
Werbung
3,983
Wirtschaftsreform
3,979
Wirkungsanalyse
3,974
Innovation
3,964
Frauen
3,929
Impact assessment
3,922
Economic reform
3,700
Japan
3,672
Multinationales Unternehmen
3,558
more ...
less ...
Online availability
All
Undetermined
3,101
Free
989
Type of publication
All
Article
5,227
Book / Working Paper
1,099
Journal
2
Type of publication (narrower categories)
All
Article in journal
4,804
Aufsatz in Zeitschrift
4,804
Graue Literatur
260
Non-commercial literature
260
Aufsatz im Buch
250
Book section
250
Arbeitspapier
196
Working Paper
196
Hochschulschrift
147
research-article
136
Thesis
107
Conference paper
44
Konferenzbeitrag
44
Collection of articles of several authors
41
Sammelwerk
41
Aufsatzsammlung
31
Collection of articles written by one author
16
Sammlung
16
Case study
14
Fallstudie
14
Konferenzschrift
10
Reprint
9
review-article
9
Lehrbuch
8
Textbook
7
Bibliografie enthalten
6
Bibliography included
6
Conference proceedings
5
case-report
5
Amtsdruckschrift
4
Government document
4
conceptual-paper
4
review
3
Biografie
2
Biography
2
Country report
1
Erlebnisbericht
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
more ...
less ...
Language
All
English
6,111
German
201
Undetermined
9
French
2
Polish
2
Russian
2
Chinese
2
Italian
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Gierl, Heribert
26
Septianto, Felix
24
Pelsmacker, Patrick de
22
Chan, Kara
21
Dens, Nathalie
19
Diehl, Sandra
18
Mattila, Anna S.
16
Wang, Cheng Lu
16
Huber, Frank
15
Eisend, Martin
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Han, Heesup
13
Muehling, Darrel D.
13
Pauwels, Koen
13
Phau, Ian
13
Reijmersdal, Eva A. van
13
Yoon, Sukki
12
Hu, Wuyang
11
Hudders, Liselot
11
Hung, Kam
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Meng, Juan
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wang, Ying
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Bellman, Steven
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hsu, Cathy H. C.
10
Jang, Soocheong
10
Naderer, Brigitte
10
Taylor, Charles Raymond
10
Teng, Lefa
10
Thaichon, Park
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
more ...
less ...
Institution
All
National Bureau of Economic Research
17
Springer Fachmedien Wiesbaden
6
Erasmus Research Institute of Management
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bain & Company <Boston, Mass.>
1
Books on Demand GmbH <Norderstedt>
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Christian-Albrechts-Universität zu Kiel
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Indian Council for Research on International Economic Relations
1
Institut sociologii <Moskau>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Kairos Future <Körperschaft>
1
London School of Economics and Political Science
1
NetLibrary, Inc
1
Nicolaische Buchhandlung
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Shaker Verlag
1
Springer Malaysia Representative Office
1
Technische Universität Clausthal
1
Technische Universität Dresden
1
University of London / School of Oriental and African Studies
1
University of Otago / Commerce Division
1
Universität Bremen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
220
Journal of retailing and consumer services
170
Journal of marketing communications
143
International journal of advertising : the review of marketing communications
142
International journal of advertising : the quarterly review of marketing communications
91
Psychology & marketing
74
Asia Pacific journal of marketing and logistics
73
Journal of promotion management : innovations in planning and applied research
72
Journal of advertising research
71
Journal of international consumer marketing
67
Journal of promotion management : JPM
66
International journal of hospitality management
64
International journal of consumer studies
62
International journal of internet marketing and advertising : IJIMA
61
The journal of consumer marketing
57
Young consumers : insight and ideas for responsible marketers
52
The journal of brand management : an international journal
49
The journal of product & brand management
49
Journal of global marketing
48
Journal of advertising : official publication of the American Academy of Advertising
47
Marketing letters : a journal of research in marketing
47
European journal of marketing : EJM
44
Marketing intelligence & planning
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of travel and tourism marketing
40
Journal of marketing research : JMR
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of Consumer Marketing
33
Health marketing quarterly
31
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of business ethics : JOBE
29
Journal of consumer behaviour : an international research review
29
Marketing : ZFP ; journal of research and management
29
International journal of contemporary hospitality management
28
Journal of marketing management : MM
28
Tourism management : research, policies, practice
28
European journal of marketing
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
more ...
less ...
Source
All
ECONIS (ZBW)
6,159
Other ZBW resources
160
RePEc
8
BASE
1
Showing
1
-
10
of
6,328
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You eat "like a girl" :
gender
differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
2
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
3
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
4
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
5
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
6
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
7
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
8
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
9
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
10
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->