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Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel?
Haas, Alexander; Kenning, Peter - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 193-204
Persistent link: https://www.econbiz.de/10003779613
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Utilitarian and hedonic motivators of shoppers' decision to consult with salespeople
Haas, Alexander; Kenning, Peter - In: Journal of retailing 90 (2014) 3, pp. 428-441
Persistent link: https://www.econbiz.de/10010408212
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
Haas, Alexander (ed.); Diller, Hermann (honouree);  … - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003224217
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Who is more responsive to brand activism? : the role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Haupt, Martin; Wannow, Stefanie; Marquardt, Linda; … - In: The journal of product & brand management 32 (2023) 8, pp. 1248-1273
Persistent link: https://www.econbiz.de/10014485565