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Consumer behaviour
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Haas, Alexander
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
4
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Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel?
Haas, Alexander
;
Kenning, Peter
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003779613
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2
Utilitarian and hedonic motivators of shoppers' decision to consult with salespeople
Haas, Alexander
;
Kenning, Peter
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 428-441
Persistent link: https://www.econbiz.de/10010408212
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3
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
Haas, Alexander
(
ed.
);
Diller, Hermann
(
honouree
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003224217
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4
Who is more responsive to brand activism? : the role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Haupt, Martin
;
Wannow, Stefanie
;
Marquardt, Linda
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1248-1273
Persistent link: https://www.econbiz.de/10014485565
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