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~subject:"Consumer behaviour"
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Consumer behaviour
Werbung
13,887
Advertising
9,825
Werbewirkung
3,816
Advertising effects
3,762
Konsumentenverhalten
2,896
Planung
2,690
Online-Marketing
1,797
Internet marketing
1,792
Theorie
1,587
Theory
1,530
Deutschland
1,260
USA
990
Marketing
822
United States
811
Markenführung
739
Brand management
735
Marketingmanagement
653
advertising
651
Marketing management
631
Germany
593
Social Web
557
Social web
556
Planning
555
Preismanagement
462
Pricing strategy
462
Markenimage
453
Brand image
441
Markenartikel
428
Wettbewerb
406
Brand
347
Zielgruppe
346
Vereinigte Staaten
340
Target group
333
Werbewirtschaft
317
Großbritannien
302
Competition
301
Werbepsychologie
296
Öffentlichkeitsarbeit
293
Advertising industry
281
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1,426
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546
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Article
2,212
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664
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14
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2,122
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2,122
Graue Literatur
128
Non-commercial literature
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Working Paper
102
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83
Book section
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Hochschulschrift
53
Thesis
39
Collection of articles of several authors
38
Sammelwerk
38
Konferenzschrift
22
Aufsatzsammlung
21
Conference paper
15
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15
Conference proceedings
11
Bibliografie enthalten
10
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10
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9
Textbook
8
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6
Marktinformation
6
Case study
5
Collection of articles written by one author
5
Fallstudie
5
Sammlung
5
Reprint
4
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3
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3
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3
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2
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1
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1
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English
2,799
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93
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3
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Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
13
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
38
Journal of retailing and consumer services
37
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Quantitative marketing and economics : QME
11
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ECONIS (ZBW)
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1
Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10013340924
Saved in:
2
A generalizable scale of propensity to plan : the long and the short of planning for time and for money
Lynch, John G.
;
Netemeyer, Richard G.
;
Spiller, Stephen A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10003982952
Saved in:
3
Unplanned grocery purchases : the influence of the shopping-trip type revisited
Nordfalt, Jens
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003812877
Saved in:
4
Seeking consistency between planning orientation and situational purchase mindset
Spears, Nancy
;
Amos, Clinton
;
Yazdanparast, Atefeh
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011485435
Saved in:
5
Exploring limits to material desire : the influence of preferences vs. plans on consumption spending
Redmond, William
- In:
Journal of economic issues : jei
35
(
2001
)
3
,
pp. 575-589
Persistent link: https://www.econbiz.de/10001612158
Saved in:
6
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
7
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
8
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
Saved in:
9
Advertising in customer markets
Sibly, Hugh
-
1993
Persistent link: https://www.econbiz.de/10000869124
Saved in:
10
The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric
-
1988
Persistent link: https://www.econbiz.de/10000744010
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