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When sadness and hope work to motivate charitable giving
Homer, Pamela Miles - In: Journal of business research : JBR 133 (2021), pp. 420-431
Persistent link: https://www.econbiz.de/10012590280
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To what extent is trust a prerequisite for charitable giving? : a systematic review and meta-analysis
Chapman, Cassandra M.; Hornsey, Matthew J.; Gillespie, … - In: Nonprofit and voluntary sector quarterly : journal of … 50 (2021) 6, pp. 1274-1303
Persistent link: https://www.econbiz.de/10012794852
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How contruals of money versus time impact consumer charitable giving
MacDonnell, Rhiannon; White, Katherine - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10011553127
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Moderating role of religious beliefs on attitudes towards charities and motivation to donate
Teah, Min; Lwin, Michael; Cheah, Isaac - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 738-760
Persistent link: https://www.econbiz.de/10010462611
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Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
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The effect of altruistic gift giving on self-indulgence in affordable luxury
Chen, Ning; Espinoza Petersen, Francine; Lowrey, Tina M. - In: Journal of business research : JBR 146 (2022), pp. 84-94
Persistent link: https://www.econbiz.de/10013271377
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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Does nudging intentions translate into action? : why nudging pledges to charities does not result in increased donations
Gaudeul, Alexia; Kaczmarek, Magdalena C. - 2017
and can improve individual and public welfare. This paper presents the results of a controlled experiment that was … designed to evaluate not only the effectiveness of a default manipulation on decision making in a charity giving context, but … experiment, and those who kept participating were less likely to pledge again. This, along with high attrition among nudged …
Persistent link: https://www.econbiz.de/10011694731
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Personalized charity advertising : can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
Bartsch, Anne; Kloß, Andrea - In: International journal of advertising : the review of … 38 (2019) 3, pp. 345-363
Persistent link: https://www.econbiz.de/10012200258
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A field study on the role of incidental emotions on charitable giving
Kurtz, Michael D.; Furnagiev, Steven; Forbes, Rebecca - In: Theory and decision : an international journal for … 94 (2023) 1, pp. 167-181
Persistent link: https://www.econbiz.de/10013549137