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When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment

Tam, Leona; Spanjol, Jelena - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10009530083

Brand personality as a direct cause of brand extension success : does self-monitoring matter?

Ferguson, Graham; Lau, Kong Cheen; Phau, Ian - In: The journal of consumer marketing 33 (2016) 5, pp. 343-353

Persistent link: https://www.econbiz.de/10011553721

Brand matters : leveraging the power of personal branding to achieve professional success

Edmiston, Dawn - In: Go-to-market strategies for women entrepreneurs : …, (pp. 261-270). 2019

Persistent link: https://www.econbiz.de/10012221238

Impacts of Personality Traits on Consumer Innovation Success

Stock, Ruth Maria; von Hippel, Eric A.; Gillert, Nils - 2022

Via a study of innovating German consumers, we explore links between the “Big Five” personality traits and successful accomplishment of three basic innovation process stages by consumer-innovators: (1) generating an idea for a new product or product improvement, (2) developing a prototype...

Persistent link: https://www.econbiz.de/10014143893

Unfriendly customers as a social stressor : an indirect antecedent of service employees' quitting intention

Walsh, Gianfranco - In: European management journal 29 (2011) 1, pp. 67-78

Persistent link: https://www.econbiz.de/10008858262

Consumption Behaviour and Social Responsibility : A Consumer Research Approach

Gupta, Karnika; Singh, Narendra - 2020 - 1st ed. 2020.

Chapter 1. Background and Thought -- Chapter 2. An Overview of Literature -- Chapter 3. Conceptual Framework and Research Model -- Chapter 4. Methodological Procedures and Techniques -- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions -- Chapter 6. Model Testing and...