Narrow search
Showing 1 - 10 of 3,712
Cover Image
A synthetic framework to study cognitive views of the self and properties of ethnic/cultural identity in consumer behaviour : a review and proposed research agenda
Andronikidis, Andreas - In: The marketing review 13 (2013) 4, pp. 303-328
Persistent link: https://www.econbiz.de/10010346391
Cover Image
How does authenticity enhance flow experience through perceived value and involvement : the moderating roles of innovation and cultural identity
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 710-728
Persistent link: https://www.econbiz.de/10012179460
Cover Image
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Cover Image
Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Cover Image
A dual-mode framework of organizational categorization and momentary perception
Elsbach, Kimberly D.; Breitsohl, Heiko - In: Human relations 69 (2016) 10, pp. 2011-2039
Persistent link: https://www.econbiz.de/10011583362
Cover Image
Cognitive and affective identification: exploring the links between different forms of social identification and personality with work attitudes and behavior
Johnson, Michael D.; Morgeson, Frederick P.; Hekman, … - In: Journal of organizational behavior : OB ; the internat. … 33 (2012) 8, pp. 1142-1167
Persistent link: https://www.econbiz.de/10009673731
Cover Image
Personality as an antecedent of impulsive buying behaviour : evidence from young Indian consumers
Sofi, Shakeel Ahmad - In: Global business review 21 (2020) 3, pp. 850-868
Persistent link: https://www.econbiz.de/10012259422
Cover Image
Do immigration and social media facilitate or inhibit cognitive acculturation? : the role of individual dialecticism in dual-focused cultural stimuli evaluation
Wang, Weisha; Abosag, Ibrahim - In: Technological forecasting & social change : an … 145 (2019), pp. 523-531
Persistent link: https://www.econbiz.de/10012134623
Cover Image
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Cover Image
Developing students' cultural intelligence through an experiential learning activity : a cross-cultural consumer behavior interview
Kurpis, Lada Helen; Hunter, James - In: Journal of marketing education : JME 39 (2017) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10011686310