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Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo; Sánchez, Mercedes - In: Psychology & marketing 26 (2009) 11, pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
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Differences in consumer abstraction levels as a function of risk perception
Barrena, Ramo; Sánchez, Mercedes - In: Journal of agricultural economics 61 (2010) 1, pp. 34-59
Persistent link: https://www.econbiz.de/10003948999
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Abstraction and product categories as explanatory variables for food consumption
Barrena, Ramo; Sánchez, Mercedes; Lamarche, Jean-Francois - In: Applied economics 44 (2012) 28/30, pp. 3987-4003
Persistent link: https://www.econbiz.de/10009712630
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Trust in label information to recuperate consumer's confidence for meat : a compared analysis among Canada, Italy, and Spain
Rosa, Franco; Sánchez, Mercedes; Barrena, Ramo - In: Trust and risk in business networks : proceedings of …, (pp. 173-185). 2006
Persistent link: https://www.econbiz.de/10003655019
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The effect of emotions on purchase behaviour towards novel foods : an application of means-end chain methodology
Barrena, Ramo; García, Teresa; Sánchez, Mercedes - In: Agrekon : agricultural economics research, policy and … 56 (2017) 2, pp. 173-190
Persistent link: https://www.econbiz.de/10011734141