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Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang; Carmon, Ziv; Simonson, Itamar - In: Continuing to broaden the marketing concept : making …, (pp. 171-192). 2020
Persistent link: https://www.econbiz.de/10012321158
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Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna; Brusco, Michael J.; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
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Research continuum on consumer education and brand knowledge : a critical analysis
Rajagopal, Ananya - In: Journal of transnational management : the official … 22 (2017) 4, pp. 235-259
Persistent link: https://www.econbiz.de/10011794636
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Wikis and their adoption : factors influencing user behaviour
Kosalge, Parag Uma - In: International journal of business information systems : … 21 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011520310
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An empirical investigation of the impact of customer learning on customer experience in the context of knowledge product use
Kim, Yong Jin; Yim, Myung-Seong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 969-976
Persistent link: https://www.econbiz.de/10012672194
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Consumers' knowledge about product's country-of-origin and its impact upon sensorical product evaluation
Vukasović, Tina - In: International journal of management, knowledge and … 4 (2015) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10011684828
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Influence of behavioral intentions, affective trust and affective commitment on knowledge sharing behavior
Dey, Toshali; Mukhopadhyay, Susmita - In: International journal of knowledge management : IJKM ; … 14 (2018) 2, pp. 37-51
Persistent link: https://www.econbiz.de/10011930258
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Residential mobility : implications for consumer psychology
Shrum, L. J. - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 517-518
Persistent link: https://www.econbiz.de/10013330872
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The consumer as Foucauldian "object of knowledge"
Humphreys, Ashlee - 2009
Persistent link: https://www.econbiz.de/10003832642