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Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F. - 2009
Persistent link: https://www.econbiz.de/10003784634
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Brand identification among stock car racing fans in the USA
O'Roark, J. Brian; Wood, William C.; DeGaris, Larry - In: International journal of sport management and marketing … 6 (2009) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10003862987
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Veränderte Prämissen in der Markenführung : die Marke als Baustein individueller Verbraucherwelten
Ascheberg, Carsten - In: Das Diktat der Markenführung : 11 Thesen zur …, (pp. 97-109). 2009
Persistent link: https://www.econbiz.de/10003872066
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Der Kunde als Produktvorteil
Pohlmann, Mark - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 1, pp. 30-35
Persistent link: https://www.econbiz.de/10003443789
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A requiem for a brand : targeting the new-age consumer
Chanda, Pradip - 2010
Persistent link: https://www.econbiz.de/10003968236
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When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel; Birk, Matthias M.; Bagozzi, Richard P. - In: Marketing : journal of research and management 3 (2007) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
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Branded male : marketing to men
Tungate, Mark - 2008 - Reprinted
Persistent link: https://www.econbiz.de/10003561685
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Relevanz der Markendifferenzierung aus Konsumentensicht
Braun, Uwe; Petras, André; Scheffler, Hartmut - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 105-125). 2010
Persistent link: https://www.econbiz.de/10003924970
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Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad; Melewar, T. C.; Sharifah Faridah Syed Alwi - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 900-921
Persistent link: https://www.econbiz.de/10009572901