How to market to women by humanising your brand
Year of publication: |
2009
|
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Authors: | Learned, Andrea |
Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 224-230
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Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Frauen | Women |
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