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~subject:"Consumer behaviour"
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Consumer behaviour
Relationship marketing
26,165
Beziehungsmarketing
25,491
Konsumentenverhalten
9,096
Deutschland
6,786
Germany
5,607
Customer satisfaction
5,495
Kundenzufriedenheit
5,454
Theorie
4,570
Theory
4,524
Empirische Methode
4,136
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4,055
Service quality
3,980
Dienstleistungsqualität
3,969
Unternehmen
3,429
Brand management
2,633
Markenführung
2,630
Kundenmanagement
2,561
Personalentwicklung
2,403
Lieferantenmanagement
2,320
Supplier relationship management
2,319
Personalpolitik
2,139
Social Web
2,126
Social web
2,125
Personalmanagement
2,052
Human Resource Management
2,038
USA
1,991
Marketingmanagement
1,985
Marketing management
1,955
Electronic Commerce
1,929
Markenimage
1,912
Brand image
1,907
Management
1,776
United States
1,771
E-commerce
1,750
Führung
1,679
Online-Marketing
1,642
Internet marketing
1,610
Kundenwert
1,546
Vertrauen
1,534
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Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Grewal, Dhruv
17
Usman, Osly
17
Herrmann, Andreas
16
Khan, Imran
16
So, Kevin Kam Fung
16
Wangenheim, Florian von
16
Gil Saura, Irene
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Veloutsou, Cleopatra
14
Aksoy, Lerzan
13
Bauer, Hans H.
13
Blut, Markus
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Neslin, Scott A.
13
Rahman, Zillur
13
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Springer Fachmedien Wiesbaden
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American Marketing Association
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IGI Global
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3
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Customs Co-operation Council
1
Deutsche Bundespost / Postdienst
1
Deutsche Marketing-Vereinigung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Marketing Academy
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Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
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Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
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Haufe-Lexware GmbH & Co. KG
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INSEAD
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Logos Verlag Berlin
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MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
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Journal of retailing and consumer services
459
Journal of business research : JBR
363
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
82
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of retailing
71
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of strategic marketing
66
The service industries journal
66
Marketing intelligence & planning
61
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
The international review of retail, distribution and consumer research
55
International journal of electronic marketing and retailing : IJEMR
51
Journal of marketing
51
Services marketing quarterly
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
SpringerLink / Bücher
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of internet marketing and advertising : IJIMA
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
International journal of electronic customer relationship management : IJECRM
34
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ECONIS (ZBW)
9,083
Other ZBW resources
42
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1
Management und Wirkungen von Marke-Kunden-Beziehungen im Konsumgüterbereich : eine Analyse unter besonderer Berücksichtigung des Beschwerdemanagements und der Markenkommunikation
Wenske, Anna Verena
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716428
Saved in:
2
Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
Saved in:
3
Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003775334
Saved in:
4
Einstellungs- und verhaltensorientierte Perspektive der Kundenbindung : ein Ansatz zur Operationalisierung
Jäggi, Natalie
(
contributor
);
Pescio, Anelia
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003791536
Saved in:
5
Kundenbindung und Kundenwert : der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377470
Saved in:
6
Kategoriezentrierte und repräsentantenorientierte Auswahlentscheidungen : Konsequenzen für das Management von Kundenbeziehungen
Weiber, Rolf
;
Mühlhaus, Daniel
;
Hörstrup, Robert
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 407-429)
.
2010
Persistent link: https://www.econbiz.de/10003934478
Saved in:
7
Aussagen der Attributionstheorie zur Relevanz von Schuld unter Berücksichtigung der Kultur in Anbieter-Nachfrager-Beziehungen
Zhu, Yajing
-
2010
Persistent link: https://www.econbiz.de/10008903190
Saved in:
8
Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin
;
Bolton, Ruth N.
;
Bitner, Mary Jo
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 23-49
Persistent link: https://www.econbiz.de/10003950175
Saved in:
9
Loyalty card programs, customer relationship and information technology : an exploratory approach
Smith, Alan D.
;
Potter, Jodi A.
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 65-92
Persistent link: https://www.econbiz.de/10003953748
Saved in:
10
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
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