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-oriented does not significantly influence the children role as the influencer in buying decision. Parents' communication pattern …This research has purpose to test the influence of communication pattern of parents and children, that is concept and … social orientation toward the children role as the influencer in buying decision making in Indonesia. Sample in this research …
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communication elements operate simultaneously to shape consumers' decision with the product in the EWOM context is a prerequisite … evolved into a rich information environment that contain a set of communication elements. Understanding how these … hypotheses, we document the roles of multiple communication elements in EWOM systems, namely the product review, the informant …
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respect to conference characteristics. Based on a sample of European labour economists, preferences are measured using the …) conferences. We find that the keynote speakers are the most important element in the preference for a conference, followed by the … location of the conference. There is substantial heterogeneity in the taste of labour economists especially with respect to …
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