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The two minds of the buyer : the difference in expectations and perceptions towards sales personnel in turbulent market contexts
Kuhnle, Jennifer C.; Caemmerer, Barbara; Mulki, Jay P. - In: Journal of customer behaviour 11 (2012) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10009664024
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Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.; Riggle, Robert J.; Locander, … - In: Psychology & marketing 26 (2009) 6, pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
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When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.; Ladik, Daniel M.; Legoux, Renaud - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
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Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel; Carrillat, François A.; Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 2, pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
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Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.; Astous, Alain d' - In: Making a difference through marketing : a quest for …, (pp. 13-24). 2016
Persistent link: https://www.econbiz.de/10011531254
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When motivation is against debtors' best interest : the illusion of goal progress in credit card debt repayment
Besharat, Ali; Carrillat, François A.; Ladik, Daniel M. - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 143-158
Persistent link: https://www.econbiz.de/10010439143
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40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex; O'Rourke, Anne-Maree; Carrillat, François A. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
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Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree; Carrillat, François A.; Wang, Paul - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
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The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
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The effectiveness of warning labels for consumers : a meta-analytic investigation into their underlying process and contingencies
Purmehdi, Mostafa; Legoux, Renaud; Carrillat, François A. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10011690543