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Consumer behaviour
Konsumentenverhalten
16
Children
9
Kinder
9
Advertising effects
5
Werbewirkung
5
Advertising
4
Brand management
4
Fernsehwerbung
4
Markenführung
4
Sustainability
4
Target group
4
Television advertising
4
Werbung
4
Zielgruppe
4
Business and Management
3
Entrepreneurship
3
Entrepreneurship approach
3
Environmental consciousness
3
Nachhaltigkeit
3
Qualitative Methode
3
Qualitative method
3
Umweltbewusstsein
3
Advergames
2
Australia
2
Belgien
2
Belgium
2
Brand
2
Brand image
2
Computerspiel
2
Consumer policy
2
Consumer socialization
2
Eltern
2
Hybrid advertising
2
Jugendliche
2
Lebensqualität
2
Management
2
Markenartikel
2
Markenimage
2
Marketing and Market Research
2
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8
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16
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14
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14
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2
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2
Language
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English
16
Author
All
Thyne, Maree
8
Robertson, Kirsten
5
Aitken, Robert
4
Alevizou, Panayiota
4
McDonald, Seonaidh
4
Oates, Caroline J.
4
Watkins, Leah
4
Oates, Caroline
3
Hwang, Kumju
2
Alevizou, Panayiota J.
1
Borzekowski, Dina
1
Carlile, Claire
1
Dens, Nathalie
1
Elliott, Dominic
1
Gregory-Smith, Diana
1
Hede, Anne-Marie
1
Jones, Christopher Robert
1
Khoo-Lattimore, Catheryn
1
Makhal, Annesha
1
McGuinness, Martina
1
Mirosa, Miranda
1
Pelsmacker, Patrick de
1
Reis, Raquel
1
Robertson, Kirsten Jane
1
Sahadev, Sunil
1
Singh, Pallavi
1
Timmis, Andrew J.
1
Verfuerth, Caroline
1
Verhellen, Yann
1
Williams, John R.
1
Young, C. William
1
Young, William
1
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Journal of marketing management : MM
3
International journal of consumer studies
2
Direct marketing : an international journal
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Sustainable Luxury : An International Perspective
1
The Routledge companion to alternative organization
1
The marketing review
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
16
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1
Marketing sustainability : use of information sources and degrees of voluntary simplicity
Oates, Caroline
;
McDonald, Seonaidh
;
Alevizou, Panayiota
; …
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 351-365
Persistent link: https://www.econbiz.de/10003788447
Saved in:
2
Flying in the face of environmental concern : why green consumers continue to fly
McDonald, Seonaidh
;
Oates, Caroline J.
;
Thyne, Maree
; …
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1503-1528
Persistent link: https://www.econbiz.de/10011405613
Saved in:
3
Voluntary simplicity
McDonald, Seonaidh
- In:
The Routledge companion to alternative organization
,
(pp. 210-219)
.
2014
Persistent link: https://www.econbiz.de/10010233607
Saved in:
4
Individual strategies for sustainable consumption
McDonald, Seonaidh
;
Oates, Caroline J.
;
Alevizou, …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 445-468
Persistent link: https://www.econbiz.de/10009545947
Saved in:
5
Pro-environmental behavior in families : a reverse socialization perspective
Singh, Pallavi
;
Sahadev, Sunil
;
Oates, Caroline J.
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012270847
Saved in:
6
Reducing meat consumption at work and at home : facilitators and barriers that influence contextual spillover
Verfuerth, Caroline
;
Gregory-Smith, Diana
;
Oates, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 671-702
Persistent link: https://www.econbiz.de/10012584561
Saved in:
7
Sustainability claims in the luxury beauty industry : an exploratory study of consumers' perceptions and behaviour
Alevizou, Panayiota
- In:
Sustainable Luxury : An International Perspective
,
(pp. 173-196)
.
2022
Persistent link: https://www.econbiz.de/10013362628
Saved in:
8
Developing BTB relationships through direct marketing : customers' perceptions
Reis, Raquel
;
Oates, Caroline
;
McGuinness, Martina
; …
- In:
Direct marketing : an international journal
3
(
2009
)
3
,
pp. 203-221
Persistent link: https://www.econbiz.de/10003936525
Saved in:
9
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
10
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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