Reducing meat consumption at work and at home : facilitators and barriers that influence contextual spillover
Caroline Verfuerth, Diana Gregory-Smith, Caroline J. Oates, Christopher R. Jones and Panayiota Alevizou
| Year of publication: |
2021
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| Authors: | Verfuerth, Caroline ; Gregory-Smith, Diana ; Oates, Caroline J. ; Jones, Christopher Robert ; Alevizou, Panayiota |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 7/8, p. 671-702
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| Subject: | Contextual spillover | home setting | meat consumption | social marketing intervention | workplace setting | Spillover-Effekt | Spillover effect | Fleisch | Meat | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing | Konsum | Consumption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1888773 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584561