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The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors
Vázquez Casielles, Rodolfo; Suárez-Álvarez, Leticia; … - In: Journal of advertising research 53 (2013) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10009745871
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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
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Customer decision-making processes and motives for self-service technology usage in multi-channel hospitality environments
Kelly, Petranka; Lawlor, Jennifer; Mulvey, Michael - In: International journal of electronic customer … 7 (2013) 2, pp. 98-116
Persistent link: https://www.econbiz.de/10010395350
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The influence of perceived risks on yacht voyagers' service appraisals : evaluating customer-to-customer interaction as a risk dimension
Paker, Neslihan; Gök, Osman - In: Journal of travel and tourism marketing 38 (2021) 6, pp. 582-596
Persistent link: https://www.econbiz.de/10012623380
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Socio-demographic characteristics and the level of importance that consumers attach to services offered in the passenger airline industry
Oyewole, Philemon - In: International journal of services and operations … 36 (2020) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012256778
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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 33 (2016) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
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Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of services and operations … 35 (2020) 1, pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
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Achieving excellence in services marketing : roles in customer delight
Mandal, Pratap Chandra - In: International journal of business excellence : IJBEX 20 (2020) 3, pp. 359-374
Persistent link: https://www.econbiz.de/10012199135