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Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa; Shehawy, Yasser Moustafa; Almoraish, Ahmed; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
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Customer-Specific marketing on the internet on the basis of customer profiles
Buxel, Holger; Walsh, Gianfranco - In: Yearbook of marketing and consumer research 1 (2003), pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
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Kundenindividuelles Marketing im Internet auf Basis von Customer Profiles
Buxel, Holger - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10001672019
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Adaptivität und Echtzeit in CRM-Prozessen
Grieser, Lukas; Wilde, Klaus D. - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 811-849). 2011
Persistent link: https://www.econbiz.de/10008858188
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Improving customer retention management through cost-sensitive learning
Coussement, Kristof - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
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Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora; Nogueira, Joana - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
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From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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Engaging Customers Using Big Data : How Marketing Analytics are Transforming Business
Sathi, Arvind - 2014
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take...
Persistent link: https://www.econbiz.de/10013523119
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Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products
Isac, Nicoleta; Badshah, Waqar - In: Romanian economic and business review 14 (2019) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10012167421