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Consumer behaviour
Werbung
13,887
Advertising
11,360
Empirische Methode
4,147
Empirical method
4,066
Werbewirkung
3,916
Advertising effects
3,855
Konsumentenverhalten
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Internet marketing
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Online-Marketing
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advertising
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486
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463
Wettbewerb
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398
Großbritannien
385
Brand
382
Zielgruppe
359
United Kingdom
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Septianto, Felix
23
Eisend, Martin
16
Gierl, Heribert
15
Dahlén, Micael
14
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Wilbur, Kenneth C.
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Huber, Frank
7
Moshary, Sarah
7
Phau, Ian
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Dwivedi, Yogesh Kumar
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
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Axel-Springer-Verlag
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2
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Instytut Badań Gospodarczych
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
106
Journal of marketing communications
100
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
44
Journal of advertising
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
39
Journal of advertising : official publication of the American Academy of Advertising
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of Consumer Marketing
31
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Marketing letters : a journal of research in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Journal of current issues and research in advertising
18
Journal of marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing : ZFP ; journal of research and management
17
Marketing intelligence & planning
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
International journal of electronic commerce : IJEC
13
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ECONIS (ZBW)
3,145
Other ZBW resources
118
RePEc
2
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1
An empirical analysis of location-based mobile
advertising
: determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
The effects of personality traits and optimum stimulation level on text-messaging activities and m-commerce intention
Mahatanankoon, Pruthikrai
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10003716890
Saved in:
3
Mehrmarkenhandel in der Automobilbranche : eine Betrachtung aus Kundensicht
Muth, Hendrik
-
2008
Persistent link: https://www.econbiz.de/10003726684
Saved in:
4
Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
Saved in:
5
Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754544
Saved in:
6
The role of WWW sites in delivering brand's value : the user-based evaluation
Breite, Rainer
;
Koskinen, Kaj U.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10003650993
Saved in:
7
Adoptions- und Risikoverhalten von Konsumenten im Internet
Engel, Daniela
-
2008
Persistent link: https://www.econbiz.de/10003744344
Saved in:
8
Akzeptanz von mobilen Zahlungssystemen : eine empirische Analyse basierend auf dem Technologieakzeptanzmodell
Schierz, Paul Gerhardt
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744412
Saved in:
9
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
10
Freedom of choice and perceived control : an investigation of the relationship between preference for choosing and customer satisfaction
Botti, Simona
-
2004
Persistent link: https://www.econbiz.de/10003777953
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