Research methods for subsistence marketplaces
Madhu Viswanathan, Roland Gau and Avinish Chaturvedi
| Year of publication: |
2008
|
|---|---|
| Authors: | Viswanathan, Madhu ; Gau, Roland ; Chaturvedi, Avinish |
| Published in: |
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor. - Sheffield : Greenleaf Publ., ISBN 978-1-906093-11-2. - 2008, p. 243-260
|
| Subject: | Niedrigeinkommen | Low income | Bildungsniveau | Educational achievement | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Empirische Methode | Empirical method | USA | United States | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765543