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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian; Swaminathan, Vanitha; Brooks, Gillian - In: Journal of marketing 83 (2019) 5, pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal; Kiygi-Calli, Meltem; Oraiby, Maryam El - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
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Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie; Prothero, Andrea - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena; Pérez-Escoda, Ana; Ruiz-Poveda … - In: Corporate communications : an international journal 28 (2023) 2, pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
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Kommerzielle virtuelle communities : eine Analyse unterschiedlicher Konzepte aus Konsumentensicht
Buss-Strotmann, Claudia; Eissrich, Daniel - 2001
Persistent link: https://www.econbiz.de/10001576788
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The determinants of continuous use of social networking sites : an empirical study on Taiwanese journal-type bloggers' continuous self-disclosure behavior
Ko, Hsiu-Chia - In: Electronic commerce research and applications 12 (2013) 2, pp. 103-111
Persistent link: https://www.econbiz.de/10010504885
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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146
Persistent link: https://www.econbiz.de/10011416882