Joint product display in videos may help customers to not only evaluate the attributes of products that can influence their individual demands (direct effect) but also learn about the complementarity between them that may cause additional correlation in their demands (spillover effect). To...

The study presents the main features of consumer behavior patterns from an economic perspective (Marshallian, Pavlovian, Freudian, Veblenian, and Hobbesian models). Based upon the qualitative analyses (which have used the information from two focus groups and the student's statement related to...

In a dynamic business environment, implementing innovative commercial technologies facilitates the winning of new competitive advantages in the retail industry, given the manifested influence on consumer buying behaviour towards commercial units, as well as the significant contribution to the...

Im vorliegenden Beitrag werden zunächst zentrale Herausforderungen auf dem Gebiet der Consumer Science in Forschung und Lehre benannt. Darauf aufbauend wird das Konzept des Masterstudiengangs Consumer Science an der TU München erläutert und schließlich ein Ausblick gegeben.