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Twenty years after reunification : comparing young consumer decision-making processes for electronic products in the former east and West Germany
Sunga, Eunyoung; Huddleston, Patricia; Uhrich, Sebastian - In: The international review of retail, distribution and … 21 (2011) 3, pp. 251-265
Persistent link: https://www.econbiz.de/10009261223
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West-Ost-Markenstudie 2010 (WOM 2010) - Unterschiede in Kaufverhalten, Markenbewußtsein und Werbewirkung in Ost und West
Haken, Niels N. von; Schiller, Sören - In: Markenmanagement. 2011
Persistent link: https://www.econbiz.de/10009235680
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Beitrag der Werte- und Einstellungsforschung für das Finanzdienstleistungsmarketing : das Verhalten ostdeutscher und westdeutscher Bankkunden
Müller, Stefan - In: Kundenzufriedenheit und Kundenbindung : Strategien und …, (pp. 35-69). 1998
Persistent link: https://www.econbiz.de/10001305188
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Einstellungen und Werte in den alten und neuen Bundesländern
Müller, Stefan - In: Jahrbuch der Absatz- und Verbrauchsforschung 43 (1997) 2, pp. 139-163
Persistent link: https://www.econbiz.de/10001225216
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Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.; Hinck, Wolfgang; Felix, Reto - In: Journal of promotion management : JPM 24 (2018) 6, pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
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Regionale Marken und Konsumentenverhalten : Konsequenzen für die Markenführung
Geigenmüller, Anja - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001825955
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A tear in the iron curtain : the impact of western television on consumption behavior
Bursztyn, Leonardo; Cantoni, Davide - 2012
This paper examines the impact of exposure to foreign media on the economic behavior of agents in a totalitarian regime. We study private consumption choices focusing on former East Germany, where differential access to Western television was determined by geographic features. Using data...
Persistent link: https://www.econbiz.de/10009656215
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Compulsive buying in maturing consumer societies : an empirical re-inquiry
Neuner, Michael; Raab, Gerhard; Reisch, Lucia A. - In: Journal of economic psychology : research in economic … 26 (2005) 4, pp. 509-522
Persistent link: https://www.econbiz.de/10002985017
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Pathways between authentic happiness and health promoting lifestyle profiles of the university students in Tabriz, Iran
Alizadeh, Zahra; Safaian, Abdolrasul; Mahmoodi, Hassan; … - In: International journal of happiness and development 4 (2018) 4, pp. 360-368
Persistent link: https://www.econbiz.de/10011993384
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The role of satisfaction in alumni perceptions and supportive behaviors
Stephenson, Amber L.; Yerger, David B. - In: Services marketing quarterly 36 (2015) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10011398026