Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Year of publication: |
2018
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Authors: | Ahmed, Zafar U. ; Hinck, Wolfgang ; Felix, Reto |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 6, p. 895-910
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Subject: | German reunification | East Germany | West Germany | consumer attitudes | consumer ethnocentrism | product judgment | willingness to buy | animosity | consumer behavior | brands and products | promotion | Konsumentenverhalten | Consumer behaviour | Ostdeutschland | Deutschland | Germany | Westdeutsche Bundesländer | Markenartikel | Brand | Markenimage | Brand image |
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