In this paper, based on well-established behavioral theories, we propose a new model for dynamic formation of customer’ quality expectations. The model is described by a one-dimensional non-linear discrete dynamical system which depends on several parameters with links to behavioral theories....

We investigate whether and how targeted rebates impede rational switching of consumers from an incumbent to an outside option (e.g., market entrant). In a real trading problem, participants repeatedly buy tokens and can enter a target rebate scheme. Buying in a rebate scheme considerably reduces...

In many countries, betting in sports is highly regulated. In Germany, however, there are current debates whether regulation should be loosened. A crucial part of the argument is that sport bets could be qualified as "games of skill" that are considered to be less dangerous by German Law than...

Three studies sought to investigate decision strategies in memory-based decisions and to test the predictions of the parallel constraint satisfaction (PCS) model for decision making (Glöckner & Betsch, 2008). Time pressure was manipulated and the model was compared against simple heuristics...

Competition policy often relies on the assumption of a rational consumer, although other models may better account for people’s decision behavior. In three experiments, we investigate the influence of loyalty rebates on consumers based on the alternative Cumulative Prospect Theory (CPT), both...