Sticky Rebates : Target Rebates Induce Non-Rational Loyalty in Consumers
Year of publication: |
2013
|
---|---|
Authors: | Morell, Alexander ; Glöckner, Andreas ; Towfigh, Emanuel V. |
Publisher: |
[S.l.] : SSRN |
Subject: | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention |
Extent: | 1 Online-Ressource (37 p) |
---|---|
Series: | MPI Collective Goods Preprint ; No. 2009/23 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 2013 erstellt |
Other identifiers: | 10.2139/ssrn.1443783 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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