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Consumer behaviour
Unternehmenserfolg
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9
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8
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8
Ko, Eunju
8
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7
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7
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7
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7
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7
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6
Eisingerich, Andreas B
6
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6
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Rajagopal
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5
Chintagunta, Pradeep K.
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Gao, Tao
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Li, Elton
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5
Nasiry, Javad
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Pauwels, Koen
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Schmidt, Klaus M.
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Canadian Center of Science and Education <Toronto>
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Christian-Albrechts-Universität zu Kiel
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1
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1
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1
Fachtagung „Betriebliche und unternehmerische Dimensionen des demografischen Wandels für KMUs“ <2013, Halle (Saale)>
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
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Journal of business research : JBR
82
Journal of retailing and consumer services
59
Journal of marketing communications
36
Journal of food products marketing
29
The journal of product & brand management
29
Journal of marketing
28
Journal of the Academy of Marketing Science
27
Journal of marketing management : MM
25
Psychology & marketing
25
European journal of marketing : EJM
24
International journal of hospitality management
24
SpringerLink / Bücher
24
The journal of brand management : an international journal
24
Journal of Islamic marketing
23
Asia Pacific journal of marketing and logistics
22
Journal of retailing
22
The journal of consumer marketing
22
Journal of Islamic marketing : JIMA
20
Journal of strategic marketing
19
Marketing intelligence & planning
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Business horizons
17
Cogent business & management
17
International journal of consumer studies
17
International journal of internet marketing and advertising : IJIMA
16
Food policy : economics planning and politics of food and agriculture
14
International journal of advertising : the review of marketing communications
14
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Springer eBook Collection
14
The journal of business & industrial marketing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
International review on public and non-profit marketing
13
Journal of international food & agribusiness marketing : JIFAM
13
European journal of marketing
12
Faculty & research / Insead : working paper series
12
International journal of retail & distribution management
12
Journal of international food & agribusiness marketing
12
Journal of marketing research : JMR
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ECONIS (ZBW)
3,218
Other ZBW resources
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1
Enhancing social-based marketing implementation of food business in Thailand : how does it affect business performance?
Nurittamont, Wasutida
;
Ussahawanitchakit, Phapruke
- In:
Journal of international business and economics : JIBE
10
(
2010
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10008658565
Saved in:
2
Gentechnik und Lebensmittel : Marketing in Widerstandsmärkten
Koppelmann, Udo
;
Willers, Christoph
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 40-44
Persistent link: https://www.econbiz.de/10003765703
Saved in:
3
Wie wir morgen essen werden : regionale Produkte gewinnen in Zeiten wachsenden Misstrauens an Attraktivität
Bosshart, David
;
Hauser, Mirjam
- In:
Fleischwirtschaft : von der Erzeugung bis zur …
89
(
2009
)
2
,
pp. 115-117
Persistent link: https://www.econbiz.de/10003809273
Saved in:
4
The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 281-301)
.
2010
Persistent link: https://www.econbiz.de/10003933303
Saved in:
5
Marketing "Gamer Foods" : qualitative insights into responsible strategy development
Cronin, James
;
McCarthy, Mary
- In:
Journal of food products marketing
18
(
2012
)
3
,
pp. 163-185
Persistent link: https://www.econbiz.de/10009553010
Saved in:
6
Von der Öko-Nische zum ökologischen Massenmarkt im Bedürfnisfeld Ernährung : Konzeption eines Forschungsprojektes
Belz, Frank
;
Schneidewind, Uwe
;
Villiger, Alex
; …
-
1997
Persistent link: https://www.econbiz.de/10000972190
Saved in:
7
Frozen food industry in India : a market study
Khatri, Rashmi
- In:
Global journal of business management : GJBM
7
(
2013
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
Saved in:
8
Consumption decisions in the food sector : conceptual and empirical studies from the food marketing context
Symmank, Claudia
-
2017
Persistent link: https://www.econbiz.de/10011942202
Saved in:
9
An empirical study on non-Muslim's packaged halal food manufacturers : Saudi Arabian consumers' purchase intention
Azam, Afshan
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
4
,
pp. 441-460
Persistent link: https://www.econbiz.de/10011640365
Saved in:
10
Determinants of purchase intention of Halal packaged food among non-Muslim consumers in Thailand
Syukur, Muhammad
;
Bungkilo, Dej-anan
;
Chatrudee …
- In:
International journal of procurement management
14
(
2021
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10012595839
Saved in:
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