Similar Search Results

Narrow search

Chinese consumers' perception of corporate social responsibility (CSR)

Ramasamy, Bala; Yeung, Mathew - In: Journal of business ethics : JOBE 88 (2009), pp. 119-132

Persistent link: https://www.econbiz.de/10003906574

Consumer support for corporate social responsibility (CSR) : the role of religion and values

Ramasamy, Bala; Yeung, Matthew C. H.; Au, Alan Kai Ming - In: Journal of business ethics : JOBE 91 (2010), pp. 61-72

Persistent link: https://www.econbiz.de/10008698307

Managing Chinese consumers' value profiles : a comparison between Shanghai and Hong Kong

Ramasamy, Bala; Au, Alan Kai Ming; Yeung, Matthew C. H. - In: Cross cultural management : an international journal 17 (2010) 3, pp. 257-267

Persistent link: https://www.econbiz.de/10008647948

Are shocks to brands permanent or transient?

Yeung, Matthew C. H.; Ramasamy, Bala - In: The journal of brand management : an international journal 19 (2011/12) 9, pp. 758-771

Persistent link: https://www.econbiz.de/10009621242

Customer satisfaction and consumer expenditure in selected European countries

Yeung, Matthew C. H.; Ramasamy, Bala; Chen, Junsong; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 406-416

Persistent link: https://www.econbiz.de/10010223383

Selling to the urban Chinese in East Asia : do CSR and value orientation matter?

Ramasamy, Bala; Yeung, Matthew C. H.; Chen, Junsong - In: Journal of business research : JBR 66 (2013) 12, pp. 2485-2491

Persistent link: https://www.econbiz.de/10010211274

Managing Chinese consumers' value profiles: a comparison between Shanghai and Hong Kong

Ramasamy, Bala; Au, Alan; Yeung, Matthew - In: Cross Cultural Management: An International Journal 17 (2010) 3, pp. 257-267

Purpose – This paper aims to demonstrate the degree of dissimilarities among Chinese individuals' value profiles by using data collected from Shanghai and Hong Kong. Design/methodology/approach – The shortened version of the Rokeach Value Survey for consumer research by Munson and McQuarrie...

Persistent link: https://www.econbiz.de/10014692654