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Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank; Regier, Stefanie; Rinino, Maxime - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
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Managing co-branding strategies: global brands into local markets
Abratt, Russell; Motlana, Patience - 2006
Persistent link: https://www.econbiz.de/10003410974
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Kooperative Marktbearbeitung: Win-Win-Punkte zwischen Hersteller und Einzelhändler : sechs Kooperationsfelder, die Erfolg versprechen
Rutschmann, Marc - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 3, pp. 17-21
Persistent link: https://www.econbiz.de/10003505928
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NIMM MICH! : alternative Absatzwege für Ökobetriebe ; 7. - 11. Dezember 2010 ; Dokumentationsband [18. Witzenhäuser Konferenz]
Gräff, Axel (ed.) - 2011
Persistent link: https://www.econbiz.de/10009489322
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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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Hospital affiliations, co-branding, and consumer impact
Gombeski, William R.; Claypool, Joe O.; Karpf, Michael; … - In: Health marketing quarterly 31 (2014) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10010362776
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From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure; Pantin-Sohier, Gaëlle; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
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Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus; Forehand, Mark R.; Angle, Justin W. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth; Kwon, Wi-suk; Forsythe, Sandra - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 205-217
Persistent link: https://www.econbiz.de/10009703667