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Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
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Unauthorized use of famous brands and its impact on brand equity dimensions
Macías, Washington
;
Cerviño, Julio
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012026887
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