Unauthorized use of famous brands and its impact on brand equity dimensions
Washington Macías and Julio Cerviño
| Year of publication: |
2018
|
|---|---|
| Authors: | Macías, Washington ; Cerviño, Julio |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 16.2018, 1, p. 1-24
|
| Subject: | trademark dilution | consumer-based brand equity | similarity | familiarity | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenrecht | Trademark law | Herkunftsbezeichnung | Designation of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2019-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012026887