Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising book : the his...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Geschichte
51,896
History
14,751
Werbung
13,855
Irland
13,684
Ireland
10,738
Advertising
9,789
Deutschland
9,166
USA
5,289
Großbritannien
5,159
Wirtschaftsgeschichte
4,852
Economic history
4,040
Werbewirkung
3,797
Advertising effects
3,743
United States
3,569
United Kingdom
3,511
Germany
3,170
Konsumentenverhalten
3,071
Theorie
2,676
Theory
2,504
Wirtschaft
2,410
Welt
2,333
World
2,304
Frankreich
1,959
Online-Marketing
1,795
Internet marketing
1,790
Europa
1,723
Aufsatzsammlung
1,697
Russland
1,582
Österreich
1,419
EU-Staaten
1,375
EU countries
1,351
Italien
1,334
Wirtschaftspolitik
1,320
Politik
1,260
Ökonomische Ideengeschichte
1,223
History of economic thought
1,221
Spanien
1,200
China
1,161
Sowjetunion
1,145
more ...
less ...
Online availability
All
Undetermined
1,448
Free
578
Type of publication
All
Article
2,265
Book / Working Paper
778
Journal
15
Type of publication (narrower categories)
All
Article in journal
2,171
Aufsatz in Zeitschrift
2,171
Graue Literatur
156
Non-commercial literature
156
Arbeitspapier
125
Working Paper
125
Aufsatz im Buch
90
Book section
90
Hochschulschrift
58
Collection of articles of several authors
54
Sammelwerk
54
Thesis
43
Aufsatzsammlung
34
Konferenzschrift
29
Bibliografie enthalten
16
Bibliography included
16
Conference paper
15
Konferenzbeitrag
15
Conference proceedings
13
Lehrbuch
9
Textbook
8
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Bibliografie
5
Collection of articles written by one author
5
Sammlung
5
Reprint
4
Guidebook
3
Ratgeber
3
Festschrift
2
Anthologie
1
CD-ROM, DVD
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Literaturbericht
1
Mehrbändiges Werk
1
Mikroform
1
more ...
less ...
Language
All
English
2,935
German
112
Russian
5
French
4
Spanish
3
Italian
2
Portuguese
2
Slovenian
2
Swedish
2
Arabic
1
Bulgarian
1
Norwegian
1
more ...
less ...
Author
All
Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Pelsmacker, Patrick de
13
Dahlén, Micael
12
Dens, Nathalie
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Diehl, Sandra
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Lunn, Pete
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
more ...
less ...
Institution
All
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Cambridge University Press
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Verlags-Anstalt
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Sozial- und Wirtschaftsgeschichte
1
Gesellschaft für Ökologische Kommunikation mbH
1
Global Development and Environment Institute
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
98
Journal of marketing communications
96
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
43
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Journal of advertising : official publication of the American Academy of Advertising
36
Psychology & marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of consumer studies
22
Journal of historical research in marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Working paper / The Economic and Social Research Institute
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Marketing intelligence & planning
13
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
more ...
less ...
Source
All
ECONIS (ZBW)
3,058
Showing
1
-
10
of
3,058
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
American influences on Irish advertising and consumerism 1900-1960 : fashioning Irishwomen
Whelan, Bernadette
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 159-182
Persistent link: https://www.econbiz.de/10010339178
Saved in:
2
Gendering the Victorian Irish child reader as buyer
Clark, Lauren Rebecca
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 8-28
Persistent link: https://www.econbiz.de/10010339226
Saved in:
3
Chain store retailing in Ireland : a case study of F. W. Woolworth & Co. Ltd., 1914-2008
Walsh, Barbara
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010339191
Saved in:
4
From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee
-
2006
Persistent link: https://www.econbiz.de/10003321105
Saved in:
5
Sold American : consumption and citizenship, 1890 - 1945
McGovern, Charles F.
-
2006
Persistent link: https://www.econbiz.de/10003301636
Saved in:
6
Cold War consumption and the marketing of childhood in the Soviet Union and the United States, 1950-1960
Peacock, Margaret
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011535037
Saved in:
7
Distinctly un-American : subliminal advertising and the Cold War
Samuel, Lawrence R.
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 99-119
Persistent link: https://www.econbiz.de/10011535065
Saved in:
8
Forgotten classics : Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)
Pressey, Andrew D.
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 174-196
Persistent link: https://www.econbiz.de/10011535104
Saved in:
9
Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
Saved in:
10
Profiting from war : Bovril advertising during World War II
Loxham, Angela
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011497335
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
