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~subject:"Consumer behaviour"
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Consumer behaviour
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Lusk, Jayson L.
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14
Einav, Liran
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13
McFadden, Daniel
13
Schuh, Scott
13
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
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Heiss, Florian
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Nayga, Rodolfo M.
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10
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10
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9
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9
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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Deutsches Historisches Institut Washington DC
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Working paper / National Bureau of Economic Research, Inc.
247
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
69
Psychology & marketing
62
NBER working paper series
58
International journal of hospitality management
52
Journal of fashion marketing and management
51
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
39
International journal of consumer studies
38
The American economic review
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of international consumer marketing
34
Journal of marketing theory and practice
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
International journal of retail & distribution management
30
Journal of advertising research
30
American economic journal : a journal of the American Economic Association
28
Journal of consumer behaviour : an international research review
28
International journal of sport management and marketing : IJSMM
27
Journal of the Academy of Marketing Science
26
Discussion paper / Centre for Economic Policy Research
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of advertising : official publication of the American Academy of Advertising
23
Applied economics
22
Journal of food products marketing
22
Journal of marketing
21
The review of economics and statistics
21
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Services marketing quarterly
18
Finance and economics discussion series
17
Journal of hospitality marketing & management
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
4,564
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Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
Saved in:
2
Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke
;
Bennett, Gregg
;
Leigh, James H.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
Saved in:
3
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
4
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
5
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
6
Not all eyeballs are created equal : a structural equilibrium model of television advertisers, networks, and viewers
Wilbur, Kenneth C.
-
2005
Persistent link: https://www.econbiz.de/10003953842
Saved in:
7
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
8
Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
Saved in:
9
Antidepressant advertising effects on drug knowledge and drug seeking
Callaghan, Glenn M.
;
Laraway, Sean
;
Snycerski, Susan
; …
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 267-272
Persistent link: https://www.econbiz.de/10009765036
Saved in:
10
Facebook versus television : advertising value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
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