Investigating factors affecting brand awareness of virtual advertising
Yosuke Tsuji; Gregg Bennett; James H. Leigh
| Year of publication: |
2009
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|---|---|
| Authors: | Tsuji, Yosuke ; Bennett, Gregg ; Leigh, James H. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 23.2009, 4, p. 511-544
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| Subject: | Sportmarketing | Sports marketing | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003864637